Product launch events

Client: Eptura
Role: Designer & Art Director
Overview
Across 18 months, I contributed to three major product launch events as part of the Brand and Creative team, helping deliver clear, high-impact product stories.
The Brief
Create launch experiences that communicated product value and aligned all creative outputs—from UI to video—to a coherent brand narrative.
The Concept
I developed creative direction, designed product UI moments, shaped visual storytelling, and guided video post-production through iterative feedback. I also produced supporting promotional assets to ensure consistency across touchpoints.
The Outcome
The launches delivered polished, cohesive narratives and elevated brand perception, with strong visual assets that created a unified experience across video, UI, and marketing materials.




