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Client: Eptura
Role: Creative lead / Art Director

Overview
I led the creative direction and development of a year-long campaign with a major publication, collaborating closely with a creative copywriter to deliver content aligned with strategic goals.

The Brief
Create a multi-channel campaign that communicated product value, supported ongoing launches, and consistently drove high-quality leads across print and digital touchpoints.

The Concept
Working as a creative pair, we ideated and refined concepts across full-page print ads, landing pages, emails, and paid display. Throughout the year, we monitored performance and iterated creative to optimise engagement. I presented concepts to senior leadership and key stakeholders, incorporating feedback to shape the final creative direction.

The Outcome
The campaign delivered a significant uplift in performance, increasing conversions by over 200% and improving lead quality. The evolving creative system provided clarity, consistency, and stronger business results across all channels.