Direct mail campaign

Role: Lead Creative

Overview
I developed a standout direct mail piece to boost awareness and engagement for a major campaign launch.

The Brief
Create a memorable, tactile mailer that introduced the campaign theme and encouraged conversations with recipients.

The Concept
We created a playful pizza box–style package containing a bespoke newspaper with key insights, a themed dinosaur stress ball and a handwritten postcard. Every element was crafted to reflect our brand voice and bring the campaign to life.

The Outcome
The mailer sparked strong engagement, generated curiosity and effectively supported the wider campaign launch.