Customer event branding

Overview
Role: Lead Creative
I collaborated with a freelancer to develop the brand identity for our global customer events, providing creative direction throughout the process.

The Brief
Create a cohesive, flexible brand for customer events that could be applied across a wide range of materials while remaining recognisable and engaging.

The Concept
I guided the development of event signage, name badges, social graphics, PowerPoint templates and branded merchandise, ensuring a consistent visual language and adaptable style.

The Outcome
Launched in 2023, the event branding has been refreshed annually while retaining the core look and feel, providing a consistent, recognisable identity for all subsequent events.