Event brand design

Collaborated with a freelance creative to develop the brand identity for an annual sales event in Atlanta. I provided a detailed creative brief and ongoing direction to guide the development and refinement of the sub-brand.

The project included creating a wide range of event materials, including signage, name badges, PowerPoint templates and branded merchandise.

Since its launch in 2023, this event brand has become a recognised visual identity, reused and adapted for every annual event thereafter.